Sustainability is the topic of the hour. In every field around the world, people are considering sustainable models. So, you should be aware of the subject and its implications on your role when pursuing Sports Technology in India
The ability to live and flourish without diminishing natural resources for the future is referred to as sustainability. In the Brundtland Report, the United Nations defined sustainable development as development that satisfies the requirements of the present without jeopardising future generations' ability to meet their own needs.
But what does it mean in the context of sports?
Sustainability in sports means conducting a sporting event that utilises environmentally friendly methods to reduce the negative impact on the environment. It allows organisers to minimise their carbon footprint.
Sustainability is one of the most serious issues of our day, affecting a wide range of social, environmental, and economic issues. People throughout the world are being affected by major challenges such as climate change, economic inequality, and social injustice.
These are also significant issues for the sports community, both in terms of day-to-day operations and duties to young people and future generations. We also recognise sport's unrivalled ability to encourage and inspire enormous numbers of people.
Some of the examples of sustainable sporting events that have been organised lately are:
The International Olympic Committee (IOC) has pledged to eliminate single-use plastics at its headquarters, the Olympic Museum, and all of its events.
One of the yachts competing in this round-the-world regatta, Turn the Tide on Plastic, also collects data on microplastics in the ocean.
The US football league's teams honoured Earth Day by wearing jerseys created from ocean garbage.
The cricket stadium Chinnaswamy in the Indian city of Bangalore has introduced a zero trash policy for its spectators during the Indian Premier League (IPL).
This iconic home of English rugby has shown a commitment to sustainability by instituting a deposit and return system for beverages served at games.
Certain global sports equipment manufacturers, including Patagonia, Lily Lotus, Adidas, and The North Face, have joined the sustainable sports movement. They have introduced clothing, footwear, and ground-breaking articles made from recycled plastic, natural fibres such as organic cotton, or without waterproofing chemicals such as perfluorocarbons (PFCs).
There are other international brands that certify the sustainability of sports apparel including Bluesign and GOTS (Global Organic Textile Standard), and others, such as the FWF (Fair Wear Foundation), that monitor the working conditions of the employees who make this gear.
It is sometimes confusing for people to understand their role in a new environment. Sustainability has left many sports managers confused similarly. Most people don’t understand how to ensure sustainability without hampering the existing norms of the sport.
One of the major roles of a sports manager is to handle a player’s PR or Public Relations. So, keeping that in mind, a manager can ensure that their player adopts sustainability in ways that don't hamper their progress. An example of this could be to make sure your player doesn't waste water, buys only what they need, and avoids buying single-use plastics and throwaway items.
Change is often drastic. However, it is not bad. You as a sports manager need to understand the role that sustainability plays in the modern scenario. Environment protection is at the forefront of everyone’s goals. It has become one of the most important priorities in every field. So, you will have to adapt to these changes as they are here to stay.
One of the best ways to prepare managers for this new wave is by imbibing this knowledge early on in their education. Since they are still learning and not set in the ways of the industry, it becomes easier to impart this education.
Students will benefit greatly from the MBA in Sports Management programme. It teaches them all they need to know about their new sports jobs. Everything from the basics of sports marketing to the organisation of one-of-a-kind sporting events to sports psychology is taught at a respected institute.
You will gain a diverse variety of talents. Some of these are critical thinking, communication, detail-orientedness, and problem-solving. The sports management programme will train you to manage the administrative parts of sports teams, sports clubs, athletes, athletes, sports venues, and sporting events. SSSS offers specialisations in sports marketing, event management in sports, and sports technology.
The key here is to choose a good college. Only a well-rounded education from a reputed institute will ensure you get all of the important aspects of the field and also introduce you to the latest trends of the market. There are a few leaders in the education sector that will give you that edge.
The Symbiosis School of Sports Sciences (SSSS) offers one of the best Sports analytics courses in India that prepares students to become industry managers and leaders via a comprehensive educational experience. SSSS integrates academic knowledge with practical business aspects, allowing students to fully comprehend topics and their implications for the organization's plans.
Aside from the educational component, the institution's on-field experiences and possibilities are comparable! There is something for everyone, from the Khelo India Games to the National Games.
Utilise the resources available at SSSS to learn about sustainability and achieve the success you deserve with post-graduation in sports management
